Monitoring live

Your competitors moved.You should know first.

Pricing changes. Feature launches. Hiring surges. Messaging pivots. Every day we scan your competitors' public surfaces and deliver a single, clear digest of what actually changed. From $49/mo.

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What we watch

Five signals that move revenue.

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Pricing changes

We compare every competitor's pricing page daily. When a plan changes, you get the diff, the likely reason, and implications for your stack.

Example: Acme raised Pro from $99 to $129 — room to raise yours

Feature launches

New features, new integrations, deprecated modules. We tell you what shipped, when, and whether it hits your positioning.

Example: Beta Inc launched AI summaries — mirror or differentiate?

Hiring signals

Roles competitors post reveal where they're investing. Five ML engineers in one week is a strategy leak.

Example: Gamma Co posted 3 sales AE roles in Denver — market expansion

Messaging pivots

Changes to homepage, taglines, category framing, and case-study selection. Tells you how they're repositioning.

Example: Delta dropped 'startup' from hero, now targets enterprise

Content & PR

New blog posts, podcast appearances, press releases. We distill what they're saying publicly and to whom.

Example: Echo featured in Bloomberg — angle was enterprise security

Custom signals

On the Scale tier, we add the specific things you care about: specific integrations, SOC 2 pages, investor listings, partner pages.

Example: Foxtrot added SOC 2 badge — now enterprise-ready

Pricing

Built for operators, priced like it.

Crayon starts at $1,000/mo. Kompyte at $800. We start at $49.

Starter

Watch your top 3 competitors.

$49per month
  • 3 competitors tracked
  • Daily change detection
  • Pricing, feature, hiring, messaging signals
  • AI-written weekly digest
  • Email + Slack delivery
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Pro

Serious competitive intelligence.

$99per month
  • 10 competitors tracked
  • Twice-daily change detection
  • All signal types + job postings
  • Daily digest with impact ranking
  • Real-time Slack alerts on big moves
  • Quarterly positioning report
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Scale

For agencies and market leaders.

$199per month
  • 25 competitors tracked
  • 4x daily change detection
  • Custom signal types on request
  • White-label digest PDF
  • API access for your BI tools
  • Dedicated setup call
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Common questions

The usual asks

How is this different from Crayon, Kompyte, or Klue?+

Those tools are built for enterprise competitive intelligence teams and start at $800-$3,000/mo. We're built for founders, operators, and small marketing teams who just want a daily digest of what changed. Same core signal, 5-15x cheaper.

How often do you check?+

Starter: once a day. Pro: twice daily. Scale: every 6 hours. All tiers deliver one consolidated digest per day by default, with real-time alerts available on Pro and above for significant changes.

What URLs do you track?+

Pricing page, homepage, features pages, blog, careers, changelog, docs home. You can customize the list per competitor. Scale tier supports arbitrary URLs including PDF documents.

Do you use AI to write the digest?+

Yes. Every change is summarized by Claude, with the raw before/after diff attached so you can verify. Our cost advantage means we can run synthesis across unlimited changes without per-query fees.

Can I try it free?+

14-day free trial. No credit card required until you convert. You'll get real digests on real competitors from day one.